Privacy Policy

Last Updated: November 19, 2025

This privacy policy describes how Semnal LLC ("we," "us," or "our") collects, uses, and protects your personal information when you use ShotgunWeb.com (the "Site"). We are committed to protecting your privacy and being transparent about our data practices in accordance with applicable privacy laws including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and California Privacy Rights Act (CPRA).

Data Controller

Semnal LLC is the data controller responsible for your personal information. For questions about this policy or to exercise your privacy rights, contact us at [email protected].

Information We Collect

We collect information you provide directly and information collected automatically:

Information You Provide

  • Account information (name, email address, password)
  • Profile information (profile picture, preferences)
  • User-generated content (ratings, reviews, comments)
  • Communications with us (support requests, feedback)

Information Collected Automatically

  • IP address and device identifiers
  • Browser type and operating system
  • Pages visited, time spent, and navigation patterns
  • Referring website and exit pages
  • Date and time of access
  • Location data (general geographic location based on IP)

Legal Basis for Processing (GDPR)

We process your personal data based on the following legal grounds:

  • Contract: To provide our services when you create an account
  • Legitimate Interest: To improve our services, ensure security, and prevent fraud
  • Consent: For marketing communications and optional cookies
  • Legal Obligation: To comply with applicable laws and regulations

How We Use Your Information

We use collected information to:

  • Provide, maintain, and improve our services
  • Process and manage your account
  • Personalize your experience and content recommendations
  • Respond to your requests and provide customer support
  • Send service-related communications (account alerts, security notices)
  • Send marketing communications (with your consent)
  • Analyze usage patterns to improve site functionality
  • Detect, prevent, and address technical issues and security threats
  • Comply with legal obligations

Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes described in this policy, unless a longer retention period is required by law. Specifically:

  • Account information: Retained while your account is active and for 30 days after deletion request
  • User-generated content: Retained indefinitely unless you request deletion
  • Analytics data: Retained for 26 months
  • Communication records: Retained for 3 years

Information Protection

We implement appropriate technical and organizational security measures to protect your personal information, including:

  • Encryption of data in transit using SSL/TLS technology
  • Secure storage on protected networks with access controls
  • Regular security assessments and updates
  • Employee training on data protection practices

Your password is encrypted and never stored in plain text. Our personnel will never ask you for your password.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience:

Essential Cookies

Required for site functionality, authentication, and security. These cannot be disabled.

Analytics Cookies

Help us understand how visitors interact with our site. We use Google Analytics to collect aggregate usage data.

Preference Cookies

Remember your settings and preferences for future visits.

You can manage cookie preferences through your browser settings. Disabling certain cookies may affect site functionality. We honor Do Not Track (DNT) browser signals and will not track, plant non-essential cookies, or use advertising when DNT is enabled.

Third-Party Disclosure

We do not sell, rent, or trade your personal information. We may share information with:

  • Service Providers: Companies that help us operate our services (hosting, analytics) under confidentiality agreements
  • Legal Requirements: When required by law, court order, or to protect our rights, property, or safety
  • Business Transfers: In connection with a merger, acquisition, or sale of assets (you will be notified of any change in ownership)

Our current third-party service providers include:

  • Google Analytics (usage analytics)
  • Google reCAPTCHA (spam protection)

Google reCAPTCHA

We use Google reCAPTCHA to protect our site from spam and abuse. This service:

  • Analyzes user behavior to distinguish humans from automated bots
  • May collect hardware and software information, including device and application data
  • Sends data to Google for analysis

Use of reCAPTCHA is subject to Google's Privacy Policy and Terms of Service.

Third-Party Links

Our site may contain links to third-party websites, including shooting sports locations, manufacturers, and retailers. These sites have independent privacy policies that we do not control. We encourage you to review their policies before providing personal information.

International Data Transfers

Your information may be transferred to and processed in the United States, where our servers are located. If you are accessing our site from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States. We implement appropriate safeguards for international transfers, including standard contractual clauses where required.

Your Privacy Rights

All Users

  • Access your personal information through your account settings
  • Update or correct your information at any time
  • Delete your account and personal data
  • Opt out of marketing communications

European Union Residents (GDPR)

If you are located in the EU/EEA, you have additional rights:

  • Right of Access: Request a copy of your personal data
  • Right to Rectification: Correct inaccurate or incomplete data
  • Right to Erasure: Request deletion of your personal data
  • Right to Restriction: Limit how we process your data
  • Right to Data Portability: Receive your data in a structured, machine-readable format
  • Right to Object: Object to processing based on legitimate interests
  • Right to Withdraw Consent: Withdraw consent at any time
  • Right to Lodge a Complaint: File a complaint with your supervisory authority

We will not process data of users known to be under 16 years of age without parental consent.

California Residents (CCPA/CPRA)

California residents have the following rights:

  • Right to Know: Request disclosure of personal information collected, used, and shared
  • Right to Delete: Request deletion of your personal information
  • Right to Correct: Request correction of inaccurate personal information
  • Right to Opt Out: Opt out of the sale or sharing of personal information (we do not sell personal information)
  • Right to Non-Discrimination: Not be discriminated against for exercising your rights

Categories of Personal Information Collected: Identifiers, internet activity, geolocation data, and user-generated content as described above.

Business Purpose: We use this information to provide and improve our services as described in this policy.

Sale of Information: We do not sell your personal information as defined under the CCPA/CPRA.

To exercise your California privacy rights, contact us at [email protected]. We will verify your identity before processing requests.

California Online Privacy Protection Act (CalOPPA)

In accordance with CalOPPA:

  • Users can visit our site anonymously
  • This Privacy Policy is linked on every page
  • Users will be notified of policy changes on this page
  • Users can change personal information by logging into their account

Children's Privacy (COPPA)

Our site is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn we have collected information from a child under 13, we will delete it promptly. If you believe we have information from a child under 13, please contact us immediately.

Email Communications (CAN-SPAM Act)

We collect your email address to:

  • Send service-related notifications and updates
  • Respond to inquiries and support requests
  • Send marketing communications (with your consent)

In compliance with the CAN-SPAM Act, we:

  • Do not use false or misleading subjects or sender information
  • Identify promotional messages as advertisements
  • Include our physical business address in emails
  • Honor opt-out and unsubscribe requests within 10 business days
  • Provide an unsubscribe link in all marketing emails

Automated Decision-Making

We do not use automated decision-making or profiling that produces legal effects or similarly significant effects on you.

Data Breach Notification

In the event of a data breach affecting your personal information, we will:

  • Notify affected users via email within 72 hours of discovery
  • Post a notification on our site
  • Notify relevant supervisory authorities as required by law
  • Provide information about the breach and steps you can take to protect yourself

Changes to This Policy

We may update this privacy policy periodically to reflect changes in our practices or legal requirements. We will notify you of material changes by posting a notice on our site or sending you an email. Your continued use of the site after changes become effective constitutes acceptance of the updated policy.

Contact Us

For questions about this privacy policy, to exercise your privacy rights, or to file a complaint, contact us at:

Semnal LLC
4363 Sentinel Pl. NW
Kennesaw, GA 30144
Email: [email protected]

We will respond to all privacy-related requests within 30 days.