Target Products

Established in 1978, Target Products manufactures the Falcon brand of shotgun ammunition - New Zealand's only domestically produced shotshells. Operating from their facility in New Zealand, the company serves the unique requirements of Kiwi shooters including competitive clay target disciplines and hunting for waterfowl, upland birds, and pest species. Falcon ammunition is designed for New Zealand conditions, with formulations optimized for the country's climate and game species. The company offers both competition loads for trap, skeet, and sporting clays, as well as hunting ammunition for duck, quail, rabbit, and pest control. As the sole New Zealand manufacturer, Falcon represents national pride and understanding of local shooting traditions. The brand is trusted by generations of New Zealand shooters for reliability and performance tailored to antipodean conditions.